PlaceCraft
We are now in a Relationships economy.
If you don’t own your story, you don’t own your future.
About PlaceCraft
We stand against the status quo of the wine industry. We stand for winemakers with heart, your stories, your place, and your craft.
That is PlaceCraft.
Why?
Because I am a winemaker.
I’ve been running my own wine business for a decade. I’ve helped a dozen winemakers start their own wine brands in my incubation program; and I once paid a distributor $105 per case so I could make $7 profit when I got paid in 3 months, or when they felt like paying me.
I did that because I thought that was how things were done in the wine industry.
Spoiler - it doesn’t have to be.
I studied marketing and sales programs from other industries and applied what I learnt in my own business. That changed everything for me.
I was just like you. I knew how to make wine, but I thought selling was beyond me. I was wrong.
When I learnt how to sell I gained confidence.
Then, when I learnt to systemise my own sales and campaigns,
I gained freedom.
I went from constantly stressed, hoping for sales and wondering if my agent would prioritise my wines to owning all of my own relationships, knowing my customers, and trusting my systems.
I took control of my own story.
I’d love to help you take control of yours.
Our Services
Lead Generation &
Enrichment
We build a steady pipeline of qualified wholesale customers for your winery. We operate through a winery first lens by profiling your winery and your portfolio to research venues, identify decision-makers, analyse wine lists, and deliver CRM-ready leads that match your brand and portfolio.
The outcome - you spend less time prospecting and more time selling.
CRM database design & Automation
We transform your winery with a Customer Relationship Management (CRM) system and AI-powered workflows that keep your customers organised, automate repetitive tasks, and give you complete visibility over your sales pipeline, helping you to understand what is working and where to spend your time.
The outcome - you spend less time on admin and more time growing your business.
Campaign design & sales training
We create momentum and structure in your winery with clearly designed sales campaigns and practical sales coaching. Our campaigns help you attract new customers, enhance your current relationships, and help you understand what to talk about at each stage of the sales process.
The outcome - you see a repeatable sales rhythm that drives predictable growth.