Market research
Territory Scan
$500
3 days
50 target leads matched to your ideal customer profile at one location, with a results walkthrough call. The scan fee is credited if you upgrade.
ONE-OFF · FIXED-PRICE · NO RETAINER
Sales campaigns for winemakers
We build the systems, find the buyers, do the outreach and book the tastings; you pour your wines, close deals, and keep the relationship forever. No lock-in, no monthly retainer.
Choose a market scan, a system you run yourself, or a managed tasting campaign.
You run the outreach
Outreach System
$3,000
7 days · Setup & handover
Custom outreach agents built for your business, with handover and training so you can run them yourself. We build the system, you run the outreach.
We run the outreach
Territory Growth
$6,000
30 days
15 booked tastings in 30 days, one outbound campaign, a reactivation campaign for lapsed accounts and two coaching sessions.
We run the outreach
Territory Accelerator
$20,000
90 days
30 booked tastings over 90 days, a tailored market strategy, personal sales coaching and two days with me at your appointments.
Compare campaigns
Swipe sideways to see every campaign.
| What's included | Territory Scan | Outreach System | Territory Growth | Territory Accelerator |
|---|---|---|---|---|
| Timeframe | 3 days | 7 days | 30 days | 90 days |
| Who runs the outreach | — | You | PlaceCraft | PlaceCraft |
| Target leads matched to your ideal customer profile | 50 leads, one location | — | Yes | Yes |
| Custom outreach agents built for your business | — | Yes | — | — |
| Handover and training to run your agents | — | Yes | — | — |
| Booked tasting appointments | — | — | 15 | 30 |
| Outbound campaigns | — | — | 1 | 2 |
| Reactivation campaign (lapsed accounts) | — | — | 1 | 1 |
| Prospecting, outreach, booking and follow-up | — | — | Yes | Yes |
| Venue briefing before each tasting | — | — | Yes | Yes |
| Shared campaign pipeline | — | — | Yes | Yes |
| Onboarding and campaign review | Results walkthrough call | Onboarding call | Yes | Yes |
| Sales coaching | — | — | 2 sessions | Ongoing, personal |
| Tailored priority market strategy | — | — | — | Yes |
| In-person days at your appointments | — | — | — | 2 |
| Scan fee credited if you upgrade | Yes | — | — | — |
| Price | $500 | $3,000 | $6,000 | $20,000 |
Questions
What do I need to provide?
About an hour for onboarding, your price list and wine notes, and access to a shared Google Drive folder.
What counts as a booked tasting?
A confirmed appointment with the person who makes buying decisions at the venue.
Which campaigns include booked tastings?
Territory Growth includes 15 booked tastings and Territory Accelerator includes 30. Territory Scan is market research; Outreach System is a system you run yourself, without booked tasting appointments included.
When do tastings start?
For Territory Growth and Territory Accelerator, usually within 3 weeks of onboarding.
Can I upgrade later?
Yes. The scan fee is credited against the Outreach System, Territory Growth or Territory Accelerator.